Cookie Policy
Ghirardelli employs cookies and related tracking technologies across its websites to improve user experience, analyze visitor behavior, and deliver content that aligns with user interests. Cookies are small data files stored on a user’s device that collect information about browsing habits and interactions. In this context, the term also encompasses other mechanisms that gather device or usage details, including device identifiers, IP addresses, browser type, demographic information, and referring URLs, allowing the Sites to function more effectively and provide a personalized experience.
Additional tools such as web beacons, pixel tags, and similar tracking elements may be used to monitor site activity, evaluate the effectiveness of marketing communications like newsletters, and measure engagement levels. These technologies do not access personal data without user permission. Visitors can manage or block cookies through their browser settings, and comprehensive guidance on cookie management is available through resources like www.ghirardellis.it.com.
Cookies on Ghirardelli’s platforms serve several purposes. Essential cookies are critical for basic website functionality, enabling features such as logging in, setting privacy preferences, or completing forms. These cookies are often activated by user actions and cannot be disabled without impacting core functionality. Performance cookies gather information about site usage, including popular pages, traffic sources, and navigation patterns. This information is aggregated to help optimize website performance and enhance overall usability. Functional cookies support personalized experiences, remembering prior activity, maintaining session data, and may originate from either Ghirardelli or trusted third-party providers integrated into the Sites.
Targeting and social media cookies help deliver relevant advertisements and enable content sharing on social platforms. These cookies allow social networks and advertisers to track browsing activity across multiple websites, creating profiles of user interests and enabling tailored promotions. User consent is required for these cookies, and it may be revoked at any time. Blocking these cookies could reduce the relevance of ads and limit the functionality of social sharing features.
Ghirardelli reviews and updates its use of cookies and other tracking tools regularly. Changes may be made to enhance performance, correct errors, or implement new functionalities. Users are encouraged to check the cookie policy periodically to stay informed about the types of cookies in use and their purposes. By employing these technologies, the company ensures that the Sites remain functional, performance-driven, and personalized while maintaining respect for user privacy and preferences.
Ultimately, cookies and tracking mechanisms are essential to the operation of Ghirardelli’s digital platforms. They support analytical insights, enable improved usability, and facilitate the delivery of customized content, all while allowing users to manage their privacy settings. By giving individuals control over cookie preferences, Ghirardelli balances the benefits of optimized website performance with the protection of personal data and user choice.