Privacy Policy

Ghirardelli Chocolate Company prioritizes the protection of personal information for everyone interacting with its websites, applications, retail locations, and other services. This Privacy Notice explains how personal data is collected, used, and shared, as well as the choices individuals have regarding their information. It applies to all interactions with Ghirardelli, including online activities, in-store purchases, and other engagements with products or services. Certain provisions also address state-specific privacy rights for residents in particular U.S. jurisdictions.

Personal information is collected through various channels. Users provide data directly when making purchases, signing up for promotions, submitting inquiries, or using online services. Information is also gathered automatically via tracking technologies such as cookies, web beacons, and similar tools, capturing details about devices, IP addresses, browser types, operating systems, pages viewed, time spent on sites, location data, and navigation behavior. Ghirardelli may additionally receive information from third-party sources including affiliates, advertising networks, and analytics partners, which helps enhance offerings and tailor experiences.

The types of data collected include identifying information, contact details, demographic data, payment card information, images or videos submitted by users, location information, feedback, and account credentials. Physical store visits may involve collection of video or audio recordings through security systems. The data collected is used to deliver products and services, improve user experience, manage promotions, personalize content, operate loyalty programs, maintain site security, comply with legal obligations, and protect the rights or property of Ghirardelli and others.

Personal information may be shared with affiliates, service providers, distributors, and partners as necessary to provide services. Aggregated or anonymized data can be shared with third parties for analytics, advertising, and other legitimate business purposes. Third-party services, including advertising and analytics platforms, may use tracking technologies to monitor activity across devices and websites, allowing for personalized content and targeted advertising. Chat interactions with automated systems or third-party-supported platforms may be recorded for customer service purposes, and users are advised not to submit sensitive information through these channels.

Cookies and similar technologies enhance site functionality, store preferences, analyze performance, prevent fraud, and deliver interest-based advertising. Tools like Google Analytics are used to understand visitor behavior through anonymized data that is not linked to personal identifiers. Ghirardelli employs commercially reasonable security measures to safeguard personal information, although complete security cannot be guaranteed. Data is retained only as long as necessary for business purposes, legal compliance, or other legitimate interests, and links to external websites are not covered by this notice.

Certain state residents, such as those in California, have specific rights, including accessing, correcting, or requesting deletion of personal data, opting out of certain information sharing, limiting processing of sensitive data, and obtaining disclosures regarding third-party data practices. Requests can be submitted via email or postal mail. Ghirardelli may update this Privacy Notice periodically, and users are encouraged to review it regularly to stay informed about how personal data is collected, used, and protected.